SAWWA
a lifestyle brand that explores skin and nature.
SAWAA explores and finds how the human body interacts harmoniously with the environment. By collecting and refining the precious substances native to the ocean, it finds the beautiful energy to provide humans with gentle survival and self-expression.
SWOT Analysis
Strengths
Affordable products
Suitable for all skin types
Weaknesses
The new brand is not well known
Not many product choices
Opportunities
Minimalist design style meets modern aesthetics
Use male spokespersons. Let skin care products not exclusively for women
Threats
There are already many brands of the same type
Competitors
Direct Competitors
Indirect Competitors
Pesona
Creative Brief
Why are we advertising?
As a new brand, it needs to increase its awareness through campaigns.
Who are we talking to?
Our target audience is 18-35 years old. They care about maintenance and may have sensitive skin.
What do they currently think?
They hope to buy suitable and effective skincare products without spending much money.
What would we like them to think?
SAWAA is not only cheap but also has zero burdens on your skin.
What is the single most persuasive idea we can convey?
SAWAA is a lifestyle brand that improves your skin without harming nature.
Why should they believe it?
The products are all certified by SGS, and all product ingredients are visible on the official website.
Are there any creative guidelines?
- Minimalist style
https://www.sawaa.com.tw/about
Print Ads
OOH
Poster
Beach Cleanup Event
People's faces need to be cleaned just like the ocean needs to be cleaned. Through this event, we can understand that the cleanliness of the sea and the human face need to be given equal attention.
Direct Mail
