Mos Burger

Creative Brief

Why does our client need to advertise?

With the rapid growth of fast food businesses, many businesses have begun to cut prices. They have 24-hour business services and quick meal services to keep competitive.

Mos Burger is gradually losing its market share with its signature use of cooked-to-order with relatively high prices.

What is the advertising going to Accomplish?

Increasing the sales and brand awareness of healthy eating is all we care about by creating campaigns that highlight the importance of quality and freshness for food.

Who are we going to connect with?

The main population is 18-30 years old. The income is about 0 (parents give pocket money)-30,000 NTD. People who want fast food but also want to eat healthily.

What are the most insightful things we know about them?

Enjoying life is an essential part of them. They value food quality and healthiness.

What is the single most effective message that we can convey to them?

MOS Burger has the best food quality.