ADERIA

ADERIA is a well-known Japanese glass brand with century-old hand-made glass technology. It has repeatedly won awards in Japan Design Exhibition.

Aderia's tableware is widely loved with good design and affordable prices, and it decorates the table of every Showa family. One of the representative products are printed glass printed with cute patterns such as flowers and animals. Attracted by its nostalgic and warm charm, many customers continue to use it cautiously even after production.

SWOT Analysis

Strengths

  • Affordable products

  • Have a reputation.

  • Award-winning brand.

Weaknesses

  • There are no physical stores in Taiwan.

Opportunities

  • It began to popularize retro objects.

Threats

  • People's demand for glass is not high.

Competitors

Direct Competitors

Indirect Competitors

Target Audience Analysis

Target Audience Demographics

  • 20-40 years old

  • Males and females

Target Audience Psychographics

  • Like to collect products.

  • Interested in retro.

  • Preference for online shopping

Persona

Creative Brief

Why are we advertising?

Increase brand awareness and increase sales through campaigns.

Who are we talking to?

The target audience is 18-40 years old. Mainly women.

What do they currently think?

In addition to practicality, they also care about the product's appearance.

They want more than just simple products. They want to be different from others.

What would we like them to think?

ADERIA makes you different from others in small details.

What is the single most persuasive idea we can convey?

Patterns make your glassware an art.

Why should they believe it?

ADERIA is a constant winner of the Good Design Award and has been loved by customers for two hundred years since it was founded. The discontinued products will be redesigned and sold again because of the customer's love.

Are there any creative guidelines?

- Simplified style

- Pattern

- Retro Style

Print Ads

Exhibition

Event

Summer Picnic

Magazine

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