ADERIA
ADERIA is a well-known Japanese glass brand with century-old hand-made glass technology. It has repeatedly won awards in Japan Design Exhibition.
Aderia's tableware is widely loved with good design and affordable prices, and it decorates the table of every Showa family. One of the representative products are printed glass printed with cute patterns such as flowers and animals. Attracted by its nostalgic and warm charm, many customers continue to use it cautiously even after production.
SWOT Analysis
Strengths
Affordable products
Have a reputation.
Award-winning brand.
Weaknesses
There are no physical stores in Taiwan.
Opportunities
It began to popularize retro objects.
Threats
People's demand for glass is not high.
Competitors
Direct Competitors
Indirect Competitors
Target Audience Analysis
Target Audience Demographics
20-40 years old
Males and females
Target Audience Psychographics
Like to collect products.
Interested in retro.
Preference for online shopping
Persona
Creative Brief
Why are we advertising?
Increase brand awareness and increase sales through campaigns.
Who are we talking to?
The target audience is 18-40 years old. Mainly women.
What do they currently think?
In addition to practicality, they also care about the product's appearance.
They want more than just simple products. They want to be different from others.
What would we like them to think?
ADERIA makes you different from others in small details.
What is the single most persuasive idea we can convey?
Patterns make your glassware an art.
Why should they believe it?
ADERIA is a constant winner of the Good Design Award and has been loved by customers for two hundred years since it was founded. The discontinued products will be redesigned and sold again because of the customer's love.
Are there any creative guidelines?
- Simplified style
- Pattern
- Retro Style
Print Ads
Exhibition
Event
Summer Picnic
Magazine
