Art.com

Creative brief

Objective:

With the growing popularity of online shopping, creating outdoor and ambient events will increase art.com sales and position it as the broadest online art purchase channel.

Why does our client need to advertise?

Communicate your brand message to your target audience through advertising. art.com helps people decorate their homes with art and makes shopping more convenient through the Internet.

What is advertising going to accomplish?

Through advertising, let the target audience understand the convenience of buying art online, and it can let them know how to use art to decorate their home.

Who are we going to connect with?

People aged 25-40. They may have just owned their home and wanted to spruce it up.

What are the most insightful things we know about them?

They are people who have ideas for furnishing their homes. They may need more money to buy expensive art. They are good at using online shopping.

What is the single most effective message that we can convey to them?

Free shipping. One-click efficient door-to-door delivery.

What else is there to know that supports this message?

Art.com Inc. has served over 19 million customers in 150 countries and is the world's largest online specialty retailer of high-quality wall art and free decor.