PLUSMINUSZERO
±0 breaks the traditional framework of home electronic products. We regard each type of product as a tool for lifestyle. We thinks that household appliances and household items are not just items that exist alone in life. They should be devices that exist to coordinate with each other.
±0 believes that design should coexist naturally. It is not just the matching of colors or shapes; it is a device that can be designed to be harmonious with life.
SWOT Analysis
Strengths
The appearance of the product is fashionable, and it is not easy to get bored.
Affordable price.
Weaknesses
- There is no store of its own in Taiwan. Usually share the storefront with other brands.
Opportunities
People began to care about the aesthetics of home appliances.
Threats
There are already many brands of the same type.
Home appliances do not need to be replaced from time to time.
Competitors
Direct Competitors
Indirect Competitors
Target Audience Analysis
Target Audience Demographics
Target Audience Demographics
Mainly Taiwanese
18-50 years old
Petty Bourgeoisie
Prefer multifunctional products
Target Audience Psychographics
Care about the overall furnishings of the home
High acceptance of new brands
Creative Brief
Why are we advertising? Who are we talking to?
Increase brand awareness and increase sales through campaigns.
Who are we talking to?
Our target audience is 20-40 years old. They like the simple style.
What do they currently think?
They hope that household electronic products are part of the house's layout and that the products have texture and functionality.
What would we like them to think?
±0 products can meet consumer preferences and financial considerations.
What is the single most persuasive idea we can convey?
±0, all requirements are just right.
Why should they believe it?
深澤 直人(Fukasawa Naoto), the founder of ±0, is a product designer of MUJI.
Are there any creative guidelines?
- Simplified style
- Pure color style
https://www.plusminuszero.com.tw/
Print Ads
Exhibition
Hold a small exhibition to let the target audience understand that daily necessities and design sense can be simultaneous.
Pop-Up Shop
Create various small spaces in the Pop-up shop and match products. Let customers experience the product's functionality and see that our products can also become decorations in addition to functionality.
Event
Just right for the epidemic prevention action
Cooperate with the restaurant to prevent epidemics. We provide an automatic induction foam machine in the restaurant. By spending in the restaurant, you can get a voucher to buy an automatic induction foam machine with ±0.
