KOKORO Spirits

Creative Brief

Objective:

KOKORO Spirits needed to establish itself as the knowledgeable curator of the best spirits in the world whilecommunicating the rare, one-off experience each bottle offers its customers.

Why does our client need to advertise?

We want to improve the awareness of KOKORO and let the target audience better integrate into it through black-and-white illustrations.

What is advertising going to accomplish?

Promote through illustrations. Let KOKORO increase awareness and share it with the world.

Who are we going to connect with?

Think of luxury as a way to set yourself apart. Demographics are heavily skewed toward younger consumers

(46% between 18-34).

What are the most insightful things we know about them?

Most social media users see luxury as a way to set themselves apart.

What is the single most effective message that we can convey to them?

KOKORO Spirits curate the absolute best spirits from around the world by focusing on what matters most

– the KOKORO of the spirit.

What else is there to know that supports this message?

With KOKORO Spirits, I can create unique experiences for my friends by owning ultra-exclusive products aligned with a positive social mission.